Hidden Brain
Better Than Cash
Feb 25, 2019 · 28 min
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Our modern world is saturated with awards. From elementary school classrooms to Hollywood to the hallways of academia, there's no shortage of prizes — and people who covet them. Yet we rarely stop to ask, do they work? We pose that question to economist Bruno Frey, who argues that awards can have a powerful, positive effect on our behavior — but only if they're designed well.
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