Goya Foods was has been on the spotlight after its CEO Robert Unanue expressed his support for former president Donald Trump. Calls for boycotts flooded social media over the summer. But that wasn’t the first time the food giant got caught in political turmoil. From labor disputes with its Latino workers trying to unionize in Miami to the Puerto Rican community in New York, three boycotts tell a “not-so-rosy” story about Goya. In this episode of Latino USA, we look into how Goya became a badge of identity for Latinos in the US, and why these boycotts were about much more than a can of beans.