Former Counter Logic Gaming CEO Devin Nash and ESG Law partner Harris Peskin continue their conversation with Jacob to discuss how esports teams sell on shaky viewership data to advertisers and the lack of accountability around measuring those viewers on Twitch.
"If we don't know what a real viewer is, we can't price it. CPM is basically cost per 1000 viewers. If it turns out 500 of those impressions aren't really watching, we have a real problem. We're cutting the price in half."
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