Vilma Jurkute on developing Alserkal Avenue into an arts & culture hub by taking risks on risk-takers
Play • 34 min
This week, we’re joined by Vilma Jurkute, Director at Alserkal who shares her experience in developing Alserkal Avenue as the leading arts & culture district in the region. She chronicles its evolution from a marble factory owned by the Alserkal family to a collection of art and design galleries, artists’ studios and other independent ventures, visited by over 600,000 people annually. Vilma reflects on why they take risks on entrepreneurs, what binds the space together and how they all support each other. Finally, she shares Alserkal’s plans to expand online and continue building its platform including its digital arm, Folio by Alserkal.
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