Amina Naguib on B_URN taking Cairo by storm & building a lifestyle business centered around physical and mental well-being
Play • 31 min
There’s been an explosion in terms of people’s focus on health—both physical as well as mental & general well-being—over the last few years.

Amina Naguib embodies this positive trend as the Founder of Cairo-based B_URN, a workout loosely based on the Lagree fitness method that has evolved into a veritable lifestyle. Amina shares how she got started with her venture, how she managed to build a community of like-minded people in the middle of Egypt’s 2011 revolution and shares her expansion plans in related sectors.
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