Land of the Giants
Land of the Giants
Jul 23, 2019
Why You’ll Never Quit Amazon Prime
Play • 35 min

With over 100 million members, Prime is the engine that’s made Amazon a retailing juggernaut and one of the largest companies in the world. Jason Del Rey explores how Prime came to be, why it’s so effective at keeping us locked into the Amazon ecosystem, and how it became the source of the company’s power.

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