Land of the Giants
Why You’ll Never Quit Amazon Prime
Jul 23, 2019 · 35 min
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With over 100 million members, Prime is the engine that’s made Amazon a retailing juggernaut and one of the largest companies in the world. Jason Del Rey explores how Prime came to be, why it’s so effective at keeping us locked into the Amazon ecosystem, and how it became the source of the company’s power.

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