Land of the Giants
Land of the Giants
Sep 29, 2021
How Apple Got Its Groove Back
Play • 42 min

In 1997 Apple was on the verge of bankruptcy and falling far behind its biggest competitor, Microsoft. But that all changed when Apple started building revolutionary new devices that strayed from its roots as a computer company. The iPod and the iPhone propelled Apple from an underdog to the company that dominates the way we think about consumer electronics today.

  • Hosted by Peter Kafka (@pkafka)
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