Mar 9, 2023
Joey Cofone, Founder & CEO of Baronfig | Favorite Baronfig Products, Skill vs Renown, Daily Disciplines, Favorite Books, and More
Joey Cofone shares the lessons he’s learned as an award-winning designer, the Founder & CEO of Baronfig, and the author of The Laws of Creativity, including why he’s fascinated with the juxtaposition between skill and renown, how he worked with James Clear to design the Clear Habit Journal, why experimentation is Baronfig’s most important value, how rock bottom taught him how to take risks, and so much more.
“There’s a stereotype of creatives, which is that they’re just flying by the seat of their pants. I’m here to tell you that it’s absolutely not true. We need to separate that from what creativity is. We need to decouple this ridiculous stereotype so that more people can blossom creatively.” — Joey Cofone
EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED)
FULL TEXT TRANSCRIPT
(00:00:00) - Introduction
(00:01:08) - Wrestling with Skill vs Renown
(00:02:57) - Why People Would Be Surprised at Joey Cofone’s Daily Discipline
(00:04:04) - Why Joey Cofone Has Been Tracking His Habits for 13 Years
(00:05:21) - Joey Cofone’s Favorite Baronfig Products
(00:07:23) - How Joey Cofone and James Clear Designed the Clear Habit Journal
(00:10:46) - The Laws of Creativity by Joey Cofone in 90 Seconds
(00:12:51) - How Rock Bottom Taught Joey Cofone How to Take Risks
(00:16:07) - Why the Most Important Value at Baronfig is Experimentation
(00:22:08) - Joey Shares His Favorite Books Including Radical Candor and The Phantom Tollbooth
(00:23:47) - Joey Cofone’s Favorite Advice From His Barber and Malcom Gladwell
(00:26:11) - How Joey Cofone Learns From Failure at Baronfig
ABOUT THE GUEST
Joey Cofone is the Founder & CEO of Baronfig and an award-winning designer and entrepreneur. His work has been featured in Fast Company, Bloomberg, New York Magazine, Bon Appétit, Quartz, Mashable, Gizmodo, and Print, among others. Joey was named a New Visual Artist and, separately, Wunderkind designer by Print magazine.
He strives to make work that appeals to curious minds—work that’s beautiful, smart, and communicative. He believes that design is the least of a designer’s worries, that story is at the heart of all tasks, and jumping off cliffs is the only way to grow.
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ABOUT OUTLIER ACADEMY
Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK.
ABOUT DANIEL SCRIVNER
Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts.
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