Algorithms now determine how much things cost. It’s called dynamic pricing and it adjusts according to current market conditions in order to increase profits. The rise of ecommerce has propelled pricing algorithms into an everyday occurrence—whether you’re shopping on Amazon, booking a flight, hotel or ordering an Uber.
This episode was reported by Anthony Green and produced by Jennifer Strong and Emma Cillekens. We’re edited by Mat Honan and our mix engineer is Garret Lang, with sound design and music by Jacob Gorski.