How does the creator of one of the world’s most well known beauty brands, pivot to the wellness category and find her footing in a place where authenticity, realness and reality are key? David gets the story behind Bobbi Brown, the brand and the woman who turned her lipstick-making hobby into a billion dollar brand, only to sell it in search of a new challenge – the wellness market. He gets to the story behind the story, where from an early age, Bobbi watched her grandfather in his business, building up security and comfort to be “Just Bobbi.”
Always working to make things better, Bobbi left Estée Lauder after 22 years to try her hand at wellness products. This gave her the freedom to solve problems in unexpected ways and lead a creative team who is not content with the norm. Her lack of fear and excitement to jump into new opportunities with a risk of failure, keeps Bobbi from feeling like she missed a moment. Her desire to create something more authentic has driven her through her career. Whether it be more natural toned lipsticks and makeup that bring out the innate beauty in women, or finding that natural product that brings out the best in someone - has naturally guided her devotion to raising up other women, creating role models and to pursue wellness and success in life.