The Man Behind the Music | Rob Light, Managing Partner of Creative Artists Agency, on Leading with Imagination
Play • 1 hr 11 min

The Creative Artists Agency, or CAA as it’s commonly referred to, is the world’s largest talent and sports agency. CAA represents the top artists in show business — names like Beyoncé, Ariana Grande, Dua Lipa, Ben Platt, Stevie Wonder, Bob Dylan and more. At the helm of the music division is Rob Light, a managing partner and worldwide chief. The trajectory of Rob’s career changed in one night... the night he attended his first Bruce Springsteen concert. Listen as David and Rob discuss starting in the mailroom, revamping the Las Vegas concert scene, and why he turned down an opportunity to be the fourth hire at MTV.


  • Intro
  • The scope of Creative Artists Agency and how COVID-19 disrupted music
  • How Bruce Springsteen jumpstarted Rob’s career in music
  • How to recognize and develop young talent--including Dua Lipa
  • How to be a valuable agent and leader
  • How Rob Light created the music boom in Las Vegas
  • What Rob learned from turning down the chance to help build MTV
  • How to close deals decisively and get a win-win.
  • How Rob coached a young associate to work for Beyoncé
  • How Rob signed Sting in a single phone call
  • What it was like working with Prince
  • How to test for honesty with golf
  • Lightning Round
  • 3 Bits of Advice
  • How to balance a fast-paced career with family
  • How to live in the moment for others.
  • Farewell
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