Company growth is a goal that founders strive to achieve at certain stages and growth marketing is both a scientific and artistic tool to use. As a science, growth marketing will require continuous, methodical experimentation until a viable conclusion on how to reach growth goals is attained. And like any other experiment, being able to identify the root problem is a critical first step, versus being all over the place with multiple problems identified. In the end, what you want is to grow user-driven revenue. It’s all about the ways to growth marketing and focus in this episode.
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