Digging Deeper
Digging Deeper
Dec 14, 2021
The Challenge of B2B and Tech Marketing
Play • 32 min

Business-to-business marketing is different than the business-to-consumer approach. Add the complexities of technology to the product and it can get far more layered and confusing.

Marcy Massura is not only very skilled at translating the complex to drive marketing success for B2B and tech companies, but she has a specific focus on aligning brand marketing strategies with business objectives.

Massura is the chief marketing officer at Brightspot which is a technology company that provides content management systems for websites, apps and other executions, as well as other services. We talk to her about that, the challenges of B2B and tech marketing, the fight for prospect’s attention and more.

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