Space Marketing is the new book from communications veteran Izzy House. The work dives into the history of the marketing of the U.S. and other space programs to set the stage for our current era of the commercialization of space travel.
But nestled in the folds of interesting stories and thoughts about everything from Sputnik to Space X is a book full of just good, old fashioned, smart marketing advice. In fact, people who don't have any interest in space can get a lot out of this book to market their own businesses.
House is a veteran of the transportation communication space. She and Cornett's Jason Falls dive into her background, her love of space and what the marketing of the next frontier looks like now that commercial space travel is emerging.
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