Digging Deeper
Digging Deeper
Aug 11, 2020
Your Brand Essence and Determining Your Perfect Customer
Play • 41 min
Makayla Ervin helps businesses define their brand essence, define their perfect customer and become authoritative to them. She joined #DiggingDeeper to help both small and large businesses understand all those processes. She and host Jason Falls also dug into a playful discussion about the use of the word "coach" and "life coach" and their various merits. 

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