As the holiday season comes upon us and 2020 comes to a close, we thought it appropriate to unwrap creativity a bit on Digging Deeper. Whit Hiler, Cornett's executive creative director, joined Jason Falls to talk about creativity, how COVID has impacted creative thinking and what his litmus tests are for ideas and new hires.
Hiler was named one of AdWeek's Creative 100 last year and was once called the most talented creative in America by Digiday. We certainly won't argue with that. He's one of the reasons Cornett helps make creativity a business advantage for our clients.
Whit and Jason talk about the successes our client at VisitLex has had being creative in a challenging year for the tourism industry, the thinking behind the now famous NeighSMR video (which has 1.9 million views on YouTube) and a lot more.
So grab the ribbon and rip into the gift that is creativity and Whit Hiler. (And have a happy holiday, too!)
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