"I can't imagine someone else being the most recognizable person or the number one law firm in Alabama. Not on my watch." -Alexander Shunnarah
The Attorney That Launched 1,000 Memes
Born and raised in Birmingham, Alabama, Alexander Shunnarah has become one of the most recognizable faces in the state and beyond thanks to his billboards — two thousand of them and counting — and his slogan: “Call me, Alabama.” Shunnarah’s billboards have become so popular they've spawned thousands of memes and even Facebook fan pages.
In this episode of The Game Changing Attorney Podcast, Alex discusses what he does to keep his fingers on the pulse of his business and why he's always ready to adapt and improve his marketing strategy.
Calculated Risk And Reinvestment
Many law firm owners must play a balancing act between profit and reinvestment — a difficult task that can be exacerbated by fluctuations of the stock market and the local business competition they come up against.
Alexander Shunnarah brings us his wisdom on how to take calculated risks and when it's time go all-in on legal advertising. Plus, we discuss how a little bit of fear can be the ideal driving force to elevate an attorney in a crowded market like personal injury law.
Fishing For Marlins
The one thing that has set Alexander Shunnarah apart is his insatiable and uncompromising business attitude. He believes in constant self-reflection, which drives him to be a better CEO and leader. While the competition is sleeping, Alexander Shunnarah is driving change in his firm through the early hours of the morning. And while some lawyers take vacations, Alexander Shunnarah goes fishing for marlins...
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