"At about three o'clock in the morning, I decided that I was going to be a truck accident lawyer." - Joe Fried
The Peerless Personal Injury Trucking Attorney
Joe Fried's been obsessed with justice for as long as he can remember. Fresh out of high school, he became a Fulton County police officer — and once he got bit by the bug, he knew he needed to go all-in.
Along the way, Joe discovered a narrow legal niche he cared deeply about...and could impact to a greater degree.
With his passion for personal injury in the trucking niche and his ambition to be the best, Joe has opened up a whole new legal landscape and become a driving force behind lasting change in the trucking industry.
Turning Down Million Dollar Product Cases To Niche Down
It takes great personal insight and grit to take a career-changing risk, but Joe Fried did just that. Instead of staying to take on more million-dollar product cases, he niched down into personal injury trucking law.
We talk about the major payoffs of calculated risk, how attorneys can identify the niche that is truly their calling, and why Joe believes “jack of all trades” lawyers are setting themselves up for failure.
Why Joe Gives His Industry Secrets Away
Joe wrote the playbook for trucking cases, but he doesn't keep his secrets close to his chest. He's more than willing to train up the next generation of attorneys — his future competitors. This is about changing the industry, developing best practices, and really testing his abilities as a lawyer and as a mentor. Joe explains why he's happy to give back from a personal, professional, and even spiritual angle.
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