Ethan Song co-founded Frank & Oak in 2012 and within 12 months had 7-figure monthly sales and a team of over 70 people. Over the next 8 years, he learned that to truly disrupt the men’s fashion industry would take more than several rounds of funding – it would take time and a path that differed from his original vision. Ethan discusses his path to a successful exit in 2020 and lessons learned along the way.