In this episode of The Career Musician, we will learn from our guest, Michael Elsner the business of music licensing. Michael’s career as a musician spans over 30 years being a guitarist, songwriter/composer, and music licensing guru.
He has toured with artists of various genres, in a multitude of countries throughout the world. He has over 2,200 sync placements and has songs & compositions that have appeared on over 180 different Television Series, Major Motion Film Trailers & International Commercials.
4:12 - Michael Elsner's musical background and his early musical career as a session guitarist and composer.
12:07 - Michael Elsner's path into learning the 'Music Licensing Business'.
13:16 - Elsner on 'creating a system and process' for learning and doing things in music licensing.
20:17 - Using Metadata and keywords for landing a gig.
23:50 - The music licensing business and the approach for having your song heard on radio or t.v.
31:02 - Midroll (Ads)
32:03 - Master Music Licensing.com
33:41 - Massive and Passive income of the music licensing business.
40:05 - Consistent placements and building your catalog
45:02 - Thorough Metadata
49:50 - No formula or right way for writing a song
58:22 - Getting to the habit of listening to the music on t.v.
1:00:42 - Making it to the music licensing industry.
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