Creator Science
Creator Science
Mar 7, 2023
#140: Maurizio Leo – the sourdough bread blogger who became an overnight success
Play • 54 min


▶️ Watch this episode on YouTube



Maurizio Leo is a software engineer-turned-baker who's baked sourdough bread for more than ten years.

Maurizio started a blog called The Perfect Loaf in 2013 to share his passion for baking sourdough bread at home.

Since then, Maurizio’s business has grown a lot. The Perfect Loaf has nearly 100,000 email subscribers with an incredible 72% open rate. He has nearly 300,000 followers on Instagram and a growing YouTube channel as well. Recently, he even published a New York Times best-selling cookbook!

In this episode, you’ll learn:

  • How to be patient with what you’re creating
  • Why Maurizio responds to every email he receives
  • How he makes money from a baking blog
  • And what he’d do differently to better prepare for his website’s sudden traffic

Full transcript and show notes

Follow Maurizio on Instagram / Youtube / Pinterest

The Perfect Loaf Website / Newsletter / Book


00:00 - Overnight Success Doesn’t Happen Overnight

01:56 - Maurizio’s Slow Beginnings

06:14 - Posting to Nobody for 5 Years

12:11 - Branching Out Into Instagram and YouTube

15:12 - People Start Paying Attention to Maurizio

17:37 - How Maurizio Thinks About SEO

18:46 - Going ALL IN on Content

20:29 - Blowing Up During the Pandemic

24:16 - How to Prepare for Growth

27:39 - Maurizio’s Business Model

31:17 - Chat Vs Forum Based Community Tools

34:24 - The Insane Process of Publishing a Book

40:52 - Preparing for a Book Release

43:50 - Does Email or Instagram Sell Better?

45:09 - What’s Next for Maurizio?



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