Creator Science
Creator Science
Feb 21, 2023
#138: Chris Williamson – How his podcast exploded to 70 million downloads and 125 million views
Play • 1 hr


▶️ Watch this episode on YouTube



Chris Williamson is a former club promoter turned podcaster with his show Modern Wisdom.

In just a few years, Modern Wisdom has generated more than 70 MILLION downloads with interviews of guests like Jocko Willink, Dr. Andrew Huberman, and Ryan Holiday.

Not only that, but Chris has more than 700,000 subscribers on YouTube too. And while Chris started podcasting in 2018, things really accelerated for him in 2020.

In this episode, you’ll learn:

  • How Chris thinks about the role of HYPE and clickbait
  • Why Chris worries more about being a “vibe architect” than over-preparing for his interviews
  • The highest leverage activity he spends his time on to grow his show
  • How he thinks about the role of video in podcasting

Full transcript and show notes

Follow Chris on Instagram / Twitter / YouTube

Chris's Website / Podcast


00:00 - How Did Chris Williamson Blow Up?

01:33 - Modern Wisdom Podcast Beginnings

04:52 - How Chris Avoids Burnout

08:16 - How Club Promoting Helps Creators

10:18 - Role of Hype and Clickbait in Content

16:16 - Logistics of In Person Episodes

18:10 - In Person VS Remote Interviews

21:46 - Logistics of Posting 3 Episodes Per Week

23:19 - What Does Good Preparation Look Like?

27:24 - How to Build Rapport With Someone Intimidating

31:17 - Chris’s Joe Rogan Experience

35:35 - Working Solo VS With a Partner

38:22 - Why 3 Episodes Per Week?

41:07 - How To Drive New Audio Listeners

42:56 - Where Podcasters Should Focus Their Efforts

47:58 - 6 Tips For Remote Interview Podcasts

52:06 - Clips VS Shorts



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