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EPISODE DESCRIPTION
Sarah Renae Clark is a YouTuber who creates coloring books to help you overcome anxiety and create something you can be proud of.
Recently, Sarah launched her newest product the Color Cube, a physical product that makes color selection easy and fun! With 250 color palettes as handy cards to help build your confidence in choosing colors that look good. The Color Cube had a $50,000 launch and currently generates about $200,000 per month!
In this episode, you’ll learn how Sarah used communities to build her audience, how Pinterest plays a key role in her business, how YouTube improved her email newsletter engagement, and why actually caring about PEOPLE is what builds your business.
Full transcript and show notes
Learn more about the Color Cube
Follow Sarah on YouTube / Instagram / Twitter
TIMESTAMPS
00:00:00 - She Built An Empire With… Coloring Books?
00:01:22 - The Emergence Of Adult Coloring Books
00:04:05 - The Beginnings Of Sarah’s Business
00:06:22 - What Makes A Good Coloring Book?
00:08:01 - Most People Give Up Too Soon
00:09:24 - Integrating Into New Communities For Your Business
00:15:13 - Using Free Samples To Sell
00:18:22 - The Best Business Advice Sarah Got
00:20:34 - Creators Are Autodidactic
00:23:16 - How To Help People Navigate Your Catalog
00:28:57 - Can You Rely On One GREAT Revenue Stream?
00:30:58 - Pinterest Almost Killed Sarah’s Business
00:38:57 - Sarah Starts A YouTube Channel
00:43:22 - Building Relationships With Your Audience
00:47:15 - How To Manage Operations At Scale
00:49:27 - Working With Your Significant Other
00:54:16 - Making Physical Products Is HARD (The Color Cube)
01:01:16 - Sarah COLD Launched The Color Cube
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