Creator Science
Creator Science
Nov 8, 2022
#125: Jake Thomas – How to write great YouTube titles
Play • 59 min


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Jake Thomas is the writer of Creator Hooks. Creator Hooks is a newsletter dedicated to helping you write better YouTube titles by studying human psychology.

I read this newsletter every week, and what I love about Jake’s approach is that he’s very data-driven.

In this episode, you’ll learn how to research your own titles, how you can leverage human psychology to get views, some successful frameworks for titles, and why curiosity is the most impactful emotion to tap into.

Full transcript and show notes

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00:00 - He Is The Biggest YouTube Title Nerd IN THE WORLD

01:20 - DON’T Copy The Biggest YouTubers. Here’s Why

05:13 - How Jake Became OBSESSED With YouTube Titles

08:05 - The SECRET to Finding Patterns In Successful Titles

10:33 - The 3 Clickworthy Emotions You Don’t Know About

14:36 - How A Pro YouTuber ACTUALLY Makes Titles

19:09 - Playing The CRINGEY Game Of YouTube Titles

23:26 - Become A PRO At YouTube Titles

29:25 - Titles Are More Important Than Thumbnails (In Education)

30:54 - A/B Testing Titles For Beginners

37:25 - Is This Chapter Title A Waste Of My Time?

38:26 - How a Title Nerd Curates His Newsletter

42:54 - Make Titles For Humans NOT Algorithms

48:09 - STOP Putting “And” In Your Titles

49:40 - The Art Vs Science of Titles



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