Bit by the entrepreneurship bug in 2007, Steve Swoboda founded SpotX, the first online advertising marketplace that is now utilized by premium publishers and broadcasters like Disney, Samsung, and Warner Media. Following the digital advertising boom years later, Steve and his co-founder Mike Shehan has built the company to $13 million and had an exit valuation of $1.2 billion. But Steve doesn't really care about the metrics. As a Colorado native, Steve attributes his overall success to the local culture and wears SpotX's roots as a badge of honor. While the billion-dollar exit is impressive, Steve cares more about the culture they have created than the money they have earned. Read more about Steve at Startup Blogpost: https://startupblogpost.com/success-is-the-people-you-hire-and-the-environment-you-build/

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