Business Casual
Business Casual
Jun 30, 2022
How Vita Coco Out-Hustled the Competition
Play • 43 min

Scott shares some big news! Then, Nora and Scott chat with Mike Kirban, co-founder and executive chairman of Vita Coco, the world’s largest coconut water company. Mike reveals how Vita Coco won the coconut water wars, and shares marketing strategies and tips on how to connect with consumers in an authentic way. Plus: Why he rejected an acquisition offer from Pepsi and kept Vita Coco independent. For more info on our presenting sponsor, check out

Hosts: Nora Ali & Scott Rogowsky

Producer: Bella Hutchins 

Video Editors: McKenzie Marshall and Christie Muldoon

Production, Mixing & Sound Design: Daniel Markus

Music: Daniel Markus & Breakmaster Cylinder

Fact Checker: Kate Brandt 

Senior Producer: Katherine Milsop

VP, Head of Multimedia: Sarah Singer 

Full transcripts for all Business Casual episodes available at

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