Episode 7: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) recount the wild story of how the digital media company Red Ventures bootstrapped its way to becoming a business with an $11 billion valuation. Then, the crew dives into fundraising—when to do it, how to set your goals, and their best advice for how to raise most successfully. And finally, the crew answers a Startup AMA question around how find the most attractive benefits packages at the best rates as a small company.
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00:33 - Intro
02:02 - The Rundown
03:15 - The story of Ric Elias and Red Ventures
08:09 - Ric’s life-changing experience
08:51 - How Red Ventures’ growth started to take off
12:10 - Red Ventures’ great work culture
13:29 - Jesse’s biggest takeaways from working with Red Ventures
15:38 - How Ric Elias spends his time
24:16 - Sophia’s experience of fundraising and her biggest lessons learned
30:51 - What kind of businesses should raise money vs shouldn’t?
36:29 - Sophia’s advice for founders looking to raise capital right now
37:05 - Jesse’s advice for founders looking to raise capital right now
37:37 - Alex’s advice for founders looking to raise capital right now
37:58 - Startup AMA - How do startups get attractive benefits packages at competitive rates before they get a large headcount?