Counsel Cast
Counsel Cast
Feb 15, 2022
What is the difference between benchmarks and baselines? with Jeff Smith
Play • 30 min

What’s the difference between benchmarks and baselines when it comes to measuring your firm’s KPIs?

Often, we set revenue and project-based goals to achieve on a quarterly or annual basis, without having a clear understanding of our KPIs, how to measure them, or how to shift them if they’re no longer aligned.

We dive into all things KPIs with Jeff Smith in this episode. Jeff is affectionately known as “The KPI Guy” as he’s written 7 international #1 best-selling books on KPI and Business Management. He is on record as the most successful author in history on the subject.

Throughout his career, he’s worked with, and is trusted by Royal families, Governments of different countries and Senior Executives in the largest companies in the world.


Jeff gives listeners actionable tips on:

  • What KPIs are and why we use them
  • How to decide which KPIs you should focus on in your firm
  • The difference between a baseline and a benchmark and how to measure it within your firm
  • His recommendations on which KPIs lawyers should be using to measure
  • Trust as a key component of achieving KPIs


Resources mentioned in this episode:


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