Inspiring New Cultural Expectations in the Beauty Industry with Don Frey of The Honest Company
Play • 37 min

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We talk with Chief Innovation Officer at The Honest Company, Don Frey, about how to respond to a demand for transparency throughout the innovation process. Don shares with us how this brand has created new cultural expectations in the beauty industry by making the demand for sustainable, ethically sourced products visible. For example, they just released a vegan liquid lip product that is unlike any other. It’s 80 percent naturally derived and moisturizes the lips rather than dries them out. From supporting scientists internally at The Honest Company to helping young people see the potential of their future, all roads lead back to storytelling.

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