Building Your Brand Through Internal Storytelling with Scott Kirsner
Play • 39 min

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Scott Kirsner, CEO of Innovation Leader, a media and events company focused on Chief Innovation Officers, senior R&D execs, and intrapreneurs at large organizations who are responsible for making change happen. He is also a weekly columnist for the Boston Globe. Find out from Scott why internal storytelling could be the difference between an initiative that is shut down and an initiative that has corporate backing. He also shares how innovation storytelling favors the first teller. Once someone owns a particular story in people's minds, it's very hard for the second player to come along and own that same story; therefore, it’s important to learn how to tell the innovation story best so it sticks in the audience’s minds. Tune in to our latest podcast episode for more insights!

Follow Scott Kirsner and Innovation Leader on social media! Facebook:, Innovation Economy Facebook Page: @innoeco, Twitter: @ScottKirsner and @InnoLead, and LinkedIn: @ScottKirsner and @InnovationLeader.

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