Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Eric Cohen, CEO, Entrepreneur, Speaker, Award-winning Inventor of the Reebok PUMP, Technologist, Mentor, Innovator in Consumer, CPG, and Healthcare. We discuss the issue with an innovation that does not have a story. If your innovation falls flat at first, you craft a compelling innovation story and fight for an innovation that you know has an audience by getting to know how to communicate with that audience. Eric shares how even a successful innovation like Swiffer needs a good innovation story, and how no matter what sector your innovation is in, you too can really connect with your audience.
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