Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Jim Rekoske, a senior vice president of research, development and engineering in the global industrial segment at Ecolab, speaks to the importance of keeping the user at the heart of an organization’s mission and culture. Ecolab’s innovators invent new technology that’s accessible and easily navigated to create value for customers, which simultaneously creates value for the company. Jim explains that an innovation must be communicated through story every step of the way to be commercially successful. Storytelling makes the problem visible to internal investors and reveals the solution’s impact on consumers.
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