Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Dawn Stancavish, CIO and COO of Massa Products Corporation, about Massa’s journey from World War II hydrophones to cutting-edge sonic innovation. As a family company, Massa’s growth-focused mission is cultivated by passing down and building upon knowledge from the founder of the field himself. We discuss Massa’s impact throughout history in Navy ships, movie theaters, and bowling alleys while also touching on the importance of failure and collaboration in innovation.
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