Jeff Shaffer is a library of knowledge when it comes to effective ways to bring data to life. Jeff is founder of dataplusscience.com, Tableau Zen Master, COO and VP of IT and Analytics at Unifund, adjunct professor at the University of Cincinnati, and coauthor of The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios. He speaks to the importance of credible and contextualized data, sharing insight about collection, visualization, and storytelling along the way. Presenting data with storytelling elicits empathy. An experiment by a team from NYU School of Engineering and NYU Law found that changes to the design of the data visualization itself did not have a significant impact on empathy; however, the text surrounding the visualization (and the context it provided) did have a significant impact on empathy. Jeff shares many examples of data storytelling, spanning Tableau’s contribution to Johns Hopkins’ Coronavirus Resource Center and Alberto Lucas' Lopez’ powerful data viz for National Geographic. Alberto created a cut-out ruler to show readers the mid-upper arm circumference of children in malnourished communities. We share Jeff’s fondness for epic examples, and we know you will too.
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