We speak with Stacy Kessler, a Business Strategy Coach for Women Entrepreneurs. Stacy is passionate about helping women entrepreneurs clarify their business strategy, ditch their doubt and indecision, and grow their business. She discusses how marketing yourself as an expert isn’t about pigeon-holing yourself as much as it is lining up all of your passions and talents. By figuring out who you are, what your innovation is, and who your customer is, you can gain buy-in and consumer interest. Her biggest tip is to figure out how to tell your innovation story (hint: follow the “hero’s journey”) and always ask for feedback. Do not feel like you have to do innovation on your own and do not be afraid to learn from mistakes. Find out more about combatting imposter syndrome, learning your innovation story, and taking your passions from an idea to a business plan!
Promised link this episode: Untold Content’s medical article with Crossover Health: “Prevalence, Predictors, and Treatment of Impostor Syndrome: a Systematic Review:” https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7174434/
Connect with Stacy, @iamstacykessler, on LinkedIn, Facebook, Twitter, and Instagram, as well as her website, stacykessler.me.
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