We talk with Kathy Fish, Chief Research, Development and Innovation officer at Procter & Gamble. We learn that this 182-year-old organization—the largest branding company on the planet—adopts a startup mentality when creating new growth opportunities. Leveraging lean innovation allows P&G to deliver superior experiences and disruptive technologies. In her experience, telling stories about past innovation processes inspires organizations to take on these difficult challenges. Not only do stories shape company culture at P&G, but they drive products to success. In this episode, Kathy shares example innovation stories from two successful P&G products: Pampers Swaddlers and Always Discreet. Kathy tests out product stories with friends and family before an invention is ready for the shelves. If they wouldn’t go out and buy it, she encourages the team to go back and sharpen the story.
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