Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We spoke with Darrin Murriner, CEO, & Kirsten Moorefield, COO, Co-Founders of Cloverleaf. Cloverleaf is a tech startup whose mission is to create seamless collaboration among teams using behavioral insights and streamlined communication across platforms. When it comes to cultivating corporate culture or sharing innovative ideas, Kirsten and Darrin discuss how storytelling is the key to maximum impact. After all, what good is an innovative idea without a good story? Tune in for more insights from our newest Startup Week guests.
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