Igniting Creativity and Leveraging Failure with Michael Todasco of Paypal
Play • 51 min

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Senior Director of Innovation at Paypal, Michael Todasco, joins us to share how inclusion in innovation can increase the creativity of employees and transform the innovation process within a company. He believes that when it comes to seeing an idea to fruition, storytelling is essential at every stage. To him, Charity Water’s promotional video, The Spring, is a moving example of the power of story. 

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