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Under The Hood: A Marketing Podcast
Stitch
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Under The Hood is a marketing podcast where we take a look under the hood at how top marketers are powering their customer experiences using marketing technology.
Available episodes
Newest first
Oldest first
Nov 16, 2022
A recipe for a great customer experience with Castiron
In this episode, the Stitch team is joined by Matt Renie, a Customer Success leader turned Product Manager from Castiron. Matt talks about how they use data to improve their customer experience — powered by people, process, and technology.
22 min
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Oct 25, 2022
Data is marketing fuel
In this episode, Bobby is joined by his Stitch team, Ross Jordheim (Lead CDP Architect) and Bri Jones (Director of Marketing) to share an analogy of how — when looking under the hood at martech stacks — data should be used as the fuel that powers the car, and what to consider when evaluating different features and functions of martech, much like you would when buying a car.
25 min
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Oct 12, 2022
The process of buying MarTech
In this episode, Bobby is joined by Harish Munagala, the current director of marketing & analytics at Quest Software, and former CleaResult, Double Horn, and Dell. In this episode, Bobby and Harish discuss the process of evaluating and buying MarTech — including deciding to build vs buy, and what to consider when evaluating new technology.
33 min
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