How Advisors Can Navigate Discussions About Aging and Long-Term Care Planning With Carroll Golden
Play • 39 min

Carroll Golden is a consultant, public speaker, and leader with a comprehensive background in business development and effective strategy implementation. She is the Executive Director of the Specialty Centers at the National Association of Insurance and Financial Advisors (NAIFA) and the President of C. Golden Consulting, LLC, where she provides strategic consulting, including business plan and sales strategy development. Carroll is the author of How Not To Tear Your Family Apart, an industry resource for professionals that addresses the challenges of working with today’s aging population.

In this episode…

As they age people wonder what kind of planning would help their families. Discussing a family’s long-term needs can be tricky, but does it have to be? How can professional advisors ease the strain of this conversation?

According to Carroll Golden, you don’t need to be an expert to initiate the conversation — you need courage and education. She created a three-step formula that helps families discuss this sensitive subject. Her experience from looking behind the curtain of multi-generational families dealing with aging relatives and navigating the care it takes to handle that situation gave Carroll a unique picture of what’s truly needed when planning for the future. She shares the insights she’s gained and how advisors can help facilitate the conversation about extended and long-term care in a way that helps the whole family.

In this episode of Advisor Today, join Suzanne Carawan and Chris Gandy as they sit down with Carroll Golden, Executive Director of the Specialty Centers at NAIFA, to discuss how advisors can help families prepare for extended care. Carroll talks about the resources available to help with future planning, navigating the sensitive topic of aging and long-term care planning, and the framework to use for facilitating decision-making.

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