Dec 7, 2022
SERP’s Up | The need for an all-channels approach to SEO
SEO shouldn’t be siloed. Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss how SEOs should think about social media teams, branding, and other marketing channels.
Organic Search is just one channel to bring traffic and revenue to a website. What works for one channel may or may not work on another, but you’ll never know if you don’t communicate with the rest of the marketing team.
Your website should be considered the HQ for all digital activities, and its user experience should be consistent no matter the channel a user arrives from. As a result, SEO, social media, PPC, etc., should align with consistent messaging, content, and imagery.
Depending on the size of your organization and how many hats you have to wear as a marketer, prioritization can be critical, according to iPullRank’s Garrett Sussman, featured guest on the SERP's Up SEO Podcast. SEO may take six to 12 months to move the revenue needle, while PPC or social ma…