Stop Scrolling, Start Scaling Podcast
Emma Tessler
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The Stop Scrolling, Start Scaling Podcast is a Digital Marketing podcast focused on showing you that social media marketing can be fun rather than frustrating and that you aren’t alone in figuring out this crazy world of social media algorithms. If you’re looking for strategies, insights, and applicable tools to start seeing results with your digital marketing today, you’ve come to the right place.
Available episodes
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Oldest first
Aug 30, 2023
49. Future-Proof Your Brand: A Guide to Long-Term Social Media Marketing Success
In this episode of Stop Scrolling, Start Scaling, Emma emphasizes the importance of thinking long-term when it comes to digital marketing. While many businesses focus on short-term strategies, it is crucial to plan for the next year, two years, or even three years in order to ensure long-term success. In this episode, she discusses the need to set up systems that will support the growth and longevity of your brand and highlights the common mistake of jumping ahead to platforms and content without proper planning. Tune in to learn how to develop a social media marketing strategy for long-term growth.
Listen in as we speak about:
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Planning for long-term growth
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Strategically identifying your ideal client
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Understanding which platforms to choose
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How consistent content leads to brand scalability
And much, much, more!
Connect with Ninety Five Media:
Website
Instagram
Join us inside our FREE course, Master Your Marketing
Apply to work with us - Podcast Management
Apply to work with us - Social Media Management
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Aug 23, 2023
48. AI Is Taking Our Jobs?! …But Not Like You Think with Hera Zee
In this episode of the Stop Scrolling, Start Scaling Podcast, Emma welcomes guest Hera Zee to the show. Hera is a sales and marketing strategist for online entrepreneurs who want to structure their business for profit, sustainability + growth; minus the hype + fluff we've ALL seen on social media + grown tired of! Emma and Hera dive into the topic of AI, discussing its presence in everyday life, its value as it continues to develop, and how exactly it can help any business owner serve their customers better. Hera shares her expert point of view on whether AI will replace human jobs, or if she feels it is a tool to enhance human intelligence. Tune in to learn more about AI, how it can support you as a business owner, and new capabilities it offers that you may not yet be aware of.
Listen in as we speak about:
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Utilizing AI in your marketing, including chatbots
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Giving AI the right prompts for optimized output
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Adapting to AI today to set yourself up for future success
And much, much, more!
Connect with Hera:
Website
Instagram
Facebook
Join Hera’s AI Advantage Course - https://ninetyfivemedia.krtra.com/t/1DqV0rFGghlF + save $50 with our exclusive code! CODE: Ai50
Connect with Ninety Five Media:
Website
Instagram
Join us inside our FREE course, Master Your Marketing
Apply to work with us - Podcast Management
Apply to work with us - Social Media Management
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Aug 16, 2023
47. The Do's and Don'ts Of Planning A Content Shoot
In this episode, Emma discusses the do's and don'ts of planning a content shoot for social media and marketing assets. With the growing demand for more content, it's crucial to have enough content, AND the right kind of content. Emma shares Ninety Five Media’s specific systems and tips for successful content shoot days, applicable to social media managers, founders, content creators, and influencers. Tune in for detailed insights on how to successfully plan and execute a content shoot.
Listen in as we speak about:
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Tips for planning a successful content shoot
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What to include in a shoot prep document
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How to plan and outline video shoots
And much, much, more!
Connect with Ninety Five Media:
Website
Instagram
Join us inside our FREE course, Master Your Marketing
Apply to work with us - Podcast Management
Apply to work with us - Social Media Management
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Aug 9, 2023
46. Unleashing the Power of Influencer Marketing: Strategies to Maximize Impact and Sales
In this episode, we dive deep into the topic of influencer marketing and how it can impact your business. With the ever-changing landscape of influencers and content consumption, it's important for brands to adapt and collaborate with influencers who are aware of these shifts. We discuss the importance of staying up-to-date and working with influencers who are aligned with your brand's goals. If you're interested in leveraging influencer marketing for increased sales, this episode is a must-listen.
Listen in as we speak about:
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How influencer marketing can increase your sales
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Choosing influencer partnerships strategically
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Why authentic collaborations lead to successful partnerships
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Which data determines a successful partnership
And much, much, more!
Connect with Ninety Five Media:
Website
Instagram
Join us inside our FREE course, Master Your Marketing
Apply to work with us - Podcast Management
Apply to work with us - Social Media Management
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Aug 2, 2023
45. The Psychology of Sales: Harnessing Genuine Connection for Conscious Selling with Meghan Lamle
In this episode of Stop Scrolling, Start Scaling, Emma joins sales expert Meghan Lamle. Meghan shares her journey in the online space, from starting as a social media manager to transitioning into coaching. They discuss the shifts that have occurred in the online business and sales world over the past few years. Meghan's unique approach combines sales, psychology, and behavioral economics to help entrepreneurs scale their businesses and master sales. Tune in to gain valuable insights and strategies for growing your business.
Listen in as we speak about:
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Positioning yourself as a seller
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How personal connection drives sales
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Nurturing your audience
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Being versatile in your branding
And much, much, more!
Connect with Meghan:
Website
Instagram
Grab Meghan’s Free Story Prompts
Connect with Ninety Five Media:
Website
Instagram
Join us inside our FREE course, Master Your Marketing
Apply to work with us - Podcast Management
Apply to work with us - Social Media Management
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Jul 26, 2023
44. Do You Need To Be More Original? Creating Unique Content That Sets You Apart
In this episode of Stop Scrolling, Start Scaling, Emma addresses the fear of being unoriginal in content creation and offers reassurance that this is a common concern. She highlights the importance of believing in the content you create and being authentic in your approach. She reminds listeners that no one can create content the way you do, even if you draw inspiration from others. The episode concludes with Emma reassuring you that your unique perspective and content creation methods are valuable and she encourages you to overcome your fear of being unoriginal. Because no one else can ever be YOU!
Listen in as we speak about:
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How to create original content
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Why originality is all about perspective
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How to embrace your uniqueness and keep creating
And much, much, more!
Connect with Ninety Five Media:
Website
Instagram
Join us inside our FREE course, Master Your Marketing
Apply to work with us - Podcast Management
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Jul 19, 2023
43. Stop Scrolling, Start Scaling Turns 1! Lessons Learned, How We’ve Monetized, + The Impact It’s Made On Our Business
In this episode, Emma celebrates the one-year anniversary of The Stop Scrolling, Start Scaling Podcast and reflects on her journey of podcasting! Emma shares lessons learned along the way and discusses the unexpected aspects of starting a podcast as a passion project. She also emphasizes the impact that podcasts had on her own entrepreneurial journey and encourages listeners who are considering starting a podcast. Tune in for an insightful and inspiring discussion on the joys and challenges of podcasting.
Listen in as we speak about:
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Why you should view podcasting as a passion project
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How to plan and prepare for success
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Different ways podcasting can fuel business growth
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How podcasting can transform your business
And much, much, more!
Connect with Ninety Five Media:
Website
Instagram
Join us inside our FREE course, Master Your Marketing
Apply to be a client - Podcast Management
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Jul 12, 2023
42. Why Blogging Is More Important Than Ever with Elizabeth Ruth
In this episode, Elizabeth Ruth, the owner and head writer of ER Marketing Services, joins Emma to discuss the importance of blogging in today's marketing landscape. Despite some businesses feeling that blogging is outdated, Elizabeth and Emma agree that it is still a valuable tool for increasing online brand presence and driving new revenue. They highlight the benefits of blogging, emphasizing its ability to provide valuable content, establish thought leadership, and improve SEO. Tune in to learn more about the power of blogging in today's digital age.
Listen in as we speak about:
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Blogging and its relevance today
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How repurposing content is critical
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The rise of user-generated content
And much, much, more!
Connect with Elizabeth Ruth:
Website
Instagram
Tik Tok
Marketing Academy
Connect with Ninety Five Media:
Website
Instagram
Join us inside our FREE course, Master Your Marketing
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Jul 5, 2023
41. 4 Places to Find Your Next Month of Content Ideas
In this episode, Emma discusses the challenges of coming up with content ideas to market your business. She shares her top four places to find a month's worth of content ideas in just one day, making it easier for brands to create powerful posts that will increase sales. Emma emphasizes the importance of simplifying the content ideation process and provides insights from her experience at Ninety Five Media. Tune in to learn how to make content creation easier and more effective.
Listen in as we speak about:
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Maximizing Social Media Comments for Content Inspiration
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How to Use Conversations for Content Creation
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Solving the Content Ideation Dilemma through Client Feedback
And much, much, more!
Connect with Ninety Five Media:
Website
Instagram
Join us inside our FREE course, Master Your Marketing
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Jun 28, 2023
40. Handling Negative Feedback + Turning It Into A Positive
If you run a business and engage with your customers on social media, you will inevitably run into negative feedback. What do you do when you get negative comments?
Whether the customer is politely stating discontent or making rude and nasty comments, it’s incumbent on you as the representative of your company to address them. If you don't, there could be consequences.
But instead of dreading negative comments, try to see them as an opportunity to serve your customers better! Join Emma as she shares her 6-step process for handling negative criticism in the online space.
Listen in as we speak about:
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Handling negative comments: Public vs Private
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Don’t be caught off guard - how to develop strategies for mitigation
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Negative feedback gives opportunity for growth
And much, much, more!
Connect with Ninety Five Media:
Website
Instagram
Join us inside our FREE course, Master Your Marketing
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Jun 21, 2023
39. Pairing Marketing Principles with Proper Branding, with Lauren Felter
No matter how compelling your content may be, your marketing strategy will not succeed if you don’t have a strong brand to tie it all together for your audience. Although often treated as an after-thought, branding is the key aspect to everything that you put out with your content. Without it, your audience won’t know who you are, what you do, and why they should pay attention.
In today’s episode, we are joined by founder of Felter Unfiltered, Lauren Felter. Lauren prides herself on a no shame, no shade approach to her web design, branding and design education. By democratizing this education, Lauren puts the power of branding into the hands of companies at any level.
Listen in as we speak about:
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Branding guidelines for your specific industry
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Advice for creating “scroll stopping” content
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Ways to stand out in your content from a brand standpoint
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How to approach your brand or rebrand creation
And much, much, more!
Connect with Lauren:
Instagram
Websit…
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Jun 14, 2023
38. How AI Will Impact Digital Marketing + Why It Will Never Replace YOU
Like it or not, the future will be filled with AI. It’s a subject full of speculation, and that provokes all different kinds of opinions and reactions from the public, and industries impacted by the growing prevalence of AI.
Digital Marketing will surely be impacted by AI’s growth and integration into society at large. While some of you may have fear surrounding the topic of AI, today we’re diving into how AI can actually make our lives easier as marketers.
Emma shares her perspective on this ever evolving topic, with full acknowledgement that there may well be future episodes returning to the subject as it continues to evolve.
Listen in as we speak about:
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How AI will impact the Digital Marketing industry.
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Is AI scary?
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How AI can make our lives easier.
And much, much, more!
Connect with Ninety Five Media:
Website
Instagram
Join us inside our FREE course, Master Your Marketing
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Jun 7, 2023
37. From Likes to Leads: How to Convert Your Social Media Followers
Entrepreneurs who manage their own social media marketing often tell us how burnt out they are from constant content creation. If you’ve ever felt this way too, you’re likely scraping the bottom of the content barrel to find new ways to populate your feed week after week. Maybe you’re even getting good engagement on the content you’re putting out, but struggle to translate that into paying customers (always the end goal!).
There’s no secret formula, and sales don’t just fall from the sky.
But in this episode, Emma offers actionable steps to help you begin turning your “likes” into “leads” faster than ever. There are simple fixes you can make, starting today, that will help you increase your conversions.
Listen in as we speak about:
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Why your strategy hasn’t been working + how to fix it
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The burnout felt by entrepreneurs managing their own social media
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The benefits of building relationships in your DMs
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3 Ways to increase engagement and convers…
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May 17, 2023
36. Three Content Pillars to Creating Content That Converts
You’re creating content every week, you have the process down, but when you check the analytics, you’re not seeing the growth or leads you’re expecting. With all that time + effort, it’s easy to become frustrated when you don’t see an immediate (or long-term) ROI..
The good news is, this feeling that your content is not converting is incredibly common and solvable. With the right tools, you can develop your content, voice, and execution of content that converts.
In today’s episode, Emma brings her solo power to dive deeper into Three Content Pillars that will drive growth and sales on social media.
Listen in as we speak about:
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How being repetitive with your content can be a good thing
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Creating story-based, validating content to keep your audience engaged
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Why showing up as your authentic self is what your audience needs
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How your content can create and maintain connection points
And much, much, more!
Connect with Ninety Five Media:
Website
Instagra…
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May 10, 2023
35. How To Develop A Great Team By Combining Data With Depth with Shauna Vassell
As a business owner, or a leader in your circle, are you more consumed by the product you’re working with or the people? Many leaders wrap themselves in the numbers or service, but when they look around they find themselves withholding support and understanding to individual employee situations.
Empathy, emotional awareness, and plugging into your team will grow your business health, happiness, and success exponentially.
In today’s episode, we are joined by executive and leadership coach, Shauna Vassel. Shauna has made a career of utilizing her background in project management and as a change leader, as she partners with her clients to help them bridge the gap between their self-awareness and performance. By looking at ourselves, we can make a greater impact on a business’ culture, and in so doing can affect their company performance.
Listen in as we speak about:
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Leadership as the center of transforming your business
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Shauna’s advice around communication and hard c…
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May 3, 2023
34. Building Your Brand, One Instagram Reel and DM at a Time with Mandy Emerson
Content-based marketing has become a wonderful tool for consumers and entrepreneurs alike. Consumers benefit from a more streamlined idea of how to get what they want, entrepreneurs are able to build a connection and display authenticity to their target market, and it can be a real joy to watch companies experiment with what works and what doesn’t. But content that is enjoyable for a viewer yet doesn’t compel them to buy can be a real detriment to a business & their marketing strategy.
In today’s episode, we are joined by content creator, social media strategist, founder of The Fierce Social Society, and podcast host Mandy Emerson. After joining the ranks of unemployed professionals in 2020, Mandy took a leap of faith and pursued her dream of earning a full income by using social media. She has since hosted Reel workshops, spoken at conferences & virtual summits, had multiple viral reels, sold 6 figures her first year in business & officially launched the Fierce Social Society M…
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Apr 26, 2023
33. Building an Audience, a Company, and a Brand on Instagram with Kara Cecala & Lily Kramlich-Taylor
The rise of social media has facilitated a level of global connection that was once impossible. Platforms such as Instagram and TikTok have enabled individuals to discover online communities filled with others who share their interests and values. With such vibrant online communities, it is only logical for marketing strategies to shift towards the digital sphere and tap into the power of these platforms.
In today’s episode, we are joined by the co-founders of popular online Dallas community Dallasites101 and their own media company 101Media, Kara Cecala and LilyKramlich-Taylor. After a nation-wide shutdown of live events in 2020 forced Kara and Lily to pivot deeper into content creation, they found ways to leverage online communities and Instagram to create quicker, better, and more impactful ways to market and build community in the digital sphere.
Listen in as we speak about:
* Developing unique content that breaks through the noise
* Lessons learned from successfully pivot…
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Apr 19, 2023
32. The Guest Effect: How & Why Guesting on Other Podcasts Will Grow Your Show
For podcast hosts, the day-to-day production of creating your amazing show can lead to burn out, recycled ideas, and can take the fun out of content creation. To make matters worse, if your audience is stagnant and you’re not seeing the benefits you had anticipated, you may be tempted to abandon your podcast altogether.
Our favorite underrated remedy for podcast burnout, creative blocks, and even audience growth is actually jumping outside of your show and stepping into another role; in other words, switching your podcast host hat out for a podcast guest one!
In today’s episode, Emma is riding solo to highlight how being a podcast guest can help you grow your own audience, make new connections, and spark genius ideas.
Listen in as we speak about:
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Why frequenting as a guest on other podcasts can help you grow your own
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Six massive benefits from appearing on other podcasts
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Where to start your podcast guest appearance strategy
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Crafting a podcast guest pitch for…
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Apr 12, 2023
31. Approaching Canva Strategically, Technically, And Realistically with Brenda Cadman
For the modern business world, branding is critical. Every aspect of your website and content can impact whether a potential client stays or goes. It's essential to have an inviting design that looks professional and aligns with your brand's identity. However, you don't have to wait until you have the budget for a full-time graphic designer. In this podcast episode, we'll explore how entrepreneurs can use Canva to create compelling designs and enhance their branding without breaking the bank.
In today’s episode, we are joined by business owner and educator, as well as one of fewer than 50 verified Canva experts in the world, Brenda Cadman. Through her courses, Brenda has helped thousands of small business owners, with a particular passion for aiding them in organizing their cluttered Canva accounts. Her goal is to establish an efficient system that allows users to devote more time to their passions and less time navigating Canva's interface.
Listen in as we speak about:
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Why C…
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Apr 5, 2023
30. Content To Keywords: The Toolbox to Start Understanding SEO and YouTube with Elise Michelle
Content creation rules the world of marketing. Some companies know how to use it to their advantage, while others are still struggling to reach their goals. Brands are trying to fit square pegs into round holes, attempting to use any piece of content on all social platforms, whether it’s long-form content in short-form spaces or trying to use YouTube in the same fashion as Instagram. The failing isn’t in effort, but in the understanding of the platforms and strategies that marketing teams may be implementing.
In today’s episode, we are joined by expert YouTube strategist, and entrepreneur educator, Elise Michelle. With a mission of empowering women to use Youtube to reach the people they want to help, Elise has been guiding women entrepreneurs for over 7 years and has worked in all industries, from ecommerce to coaching and everything in between. From her teachings, her clients learn that by investing just 15 minutes a day in video strategies, they can get more traffic to their…
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Mar 29, 2023
29. Let Selling Be Easy with Lynette Esperanza Robinson
For new and scaling entrepreneurs, creating and marketing your offer can come naturally. However, sales are a necessary strategy to scale a business, and as a founder you may find yourself shrinking, full of anxiety, or just out of ideas. The key is to approach sales in a way that is authentic and honest. By focusing on building relationships and offering solutions to people's problems, rather than simply pushing products or services. In that way, we can create a sales process that feels natural and empower for everyone involved.
In today’s episode, we are joined by certified master life coach and business coach, serial entrepreneur, and highly sought-after podcast guest, Lynette Esperanza Robinson. Lynette teaches a transformational sales system that has helped clients double and even triple their revenue. She has been featured on numerous international platforms and has successfully owned online and brick-and-mortar businesses while raising her family. With her 15 years of experie…
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Mar 22, 2023
28. Your Podcast Is Part Of Your Brand: A Framework to Starting and Maintaining Your Podcast
In the past decade, podcasts have completely changed the world of content creation. Your favorite actor has a podcast, your favorite company has a podcast, even your marketing team has a podcast. But not all podcasts are created equal. Despite creating amazing content, many brands struggle to exceed their podcasts goals. Failure to gain an audience can result in burnout and even ending the show that you worked so hard to build.
In today’s episode, Emma rides solo as she discusses her own podcast journey, and delves deeper into why some podcasts flourish, while others flop.
Listen in as we speak about:
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How Emma discovered the massive, free education that podcasts can provide to listeners
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The real work that actually goes into producing a quality podcast
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Why your current, amazing podcast isn’t performing the way you hoped
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How you can boost your podcast performance, and who can help
And much, much, more!
Connect with Ninety Five Media:
Website
Instagram
Join…
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Mar 15, 2023
27. Your Business Can Make You Money, Without Being Your Personal Piggy Bank with CPA, Christy Bowie
Being an entrepreneur can feel like a dream when you’re finding success, but keeping it running can feel like a pinch back to reality. From taxes and finances to payroll and staffing, the never-ending paperwork filing can leave you feeling anxious and alone. But with the right hand to guide you, there are many tips and tricks along the steps of scaling your company to simplify your finances.
In today’s episode, we are joined by an exceptional CPA, Fractional CFO, and host of The CEO Wingwoman, Christy Bowie. After leaving a steady career at a big 4 accounting firm, Christy felt a deep passion for helping business owners take the stress out of finances and create strategic plans to scale their businesses by starting her own practice.
Listen in as we speak about:
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The biggest tax tips for your small or scaling business
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The lowest hanging fruit that can actually help you save money with taxes
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Avoiding the temptation of your business bank account for your own personal…
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Mar 8, 2023
26. Curating Your Brand Story with Michelle Kuei
Storytelling and marketing go hand-in-hand. Effective marketing is all about telling a story that resonates with the audience and makes them feel something. However, many entrepreneurs find themselves struggling with how to weave their own story into their company and product.
In today’s episode, we are joined by coveted international speaker, certified visibility coach, author, and expert content marketing strategist Michelle Kuei. Michelle is the founder of Elevate Life Coaching, where she mentors women on how to use the power of storytelling to attract clients and turn their passion for coaching into a profitable business. The goal is for her clients to gain clarity on their message, and implement profitable and authentic marketing strategies through storytelling.
Listen in as we speak about:
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Where to start building your own story to emotionally engage with your audience
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Steps to prepare for a public speaking event by engaging emotionally with your audience
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How t…
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Mar 1, 2023
25. The Pillars of a Full Brand Experience with Lizzy Colombo
In today’s episode, we are joined by Lizzy Colombo. Lizzy is the owner and lead designer of White Point Creative, a boutique creative agency that specializes in brag worthy brand suites and custom Showit and Shopify websites for lifestyle brands and online coaches/wellness entrepreneurs.
After graduating with a degree in graphic design, Lizzy realized that school had left out a valuable lesson in the classroom; How to get a job. Armed with a vision of her own career, Lizzy was able to carve her own path as a new creative digital wave took her from freelancing, to starting her own boutique agency, White Point Creative. Now, Lizzy helps her own clients as their number one fan, built in hype girl and design expert on a mission to elevate their business making a brand attract and inspire.
Tune in as we dive into all things sustainability, from brand to websites – including the core of sustainable design when building your brand, six pillars to creating a full experience for a brand's…
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Feb 1, 2023
24. The Ins and Outs of Trending Content with Corey Brausch
In today’s episode, we are joined by Corey Brausch, the founder of Seven Willows. Seven Willows is a social media agency for entrepreneurs looking to take an energetic + intuitive approach to social media marketing while growing their online presence + community.
Corey started her social media journey back in high school, where she utilized Instagram and Facebook to market her photography business which began to boom throughout her college years thanks to her marketing efforts. In 2017, she began working more intentionally in the digital marketing space where she worked with industry influencers on campaigns, and even Post Malone himself through her work. Soon after, she couldn't ignore her entrepreneurial spirit and began picking up clients on the side shortly before going full time as a social media manager.
Today, she has worked with dozens of business owners enhancing their social media presence and giving CEOs back their headspace to focus on scaling their business. Her client…
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Jan 25, 2023
23. Building an Impactful Online Community with Hollie Prescott
In today’s episode, we are joined by Hollie Prescott. Hollie is the Co-CEO of HerHQ - an organization committed to helping women break free of corporate constraints by creating their own online business. As a prior Advertising & Marketing Executive at McCann, Hollie felt a constant pull of how to “get to the top” without sacrificing her dreams of seeing the world.
Taking the leap, Hollie saved up enough money to travel, put in her notice at her 9-5 job, and decided to take a huge risk. However, after 9 months of traveling, she realized she would need to figure out SOME means of income if she didn’t want her travel days to be cut short. So Hollie started offering graphic design services right from her laptop - sitting in a van in New Zealand in between exploring. Hollie quickly learned that she could make a full-time income right from her laptop. She then went on to become one of the most well-known brand & web designers in the online space working with mega brands like Club Li…
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Jan 18, 2023
22. Elevate Your Brand’s Legal with Mairin Van Shura
In today’s episode, we are joined by Mairin Van Shura. After an unfulfilling decade practicing law and experiencing worsening chronic health conditions as a result, Mairin Van Shura left the corporate rat race in pursuit of a more rewarding, free, purposeful life. She sold her house and 99% of her belongings and moved abroad. Mairin started her business, Solivagant Legal, to help other entrepreneurs easily protect their businesses without the high cost and hassle of hiring a lawyer via DIY contracts templates and other legal resources for their businesses.
Tune in as we dive into all things legal including contracts, trademarks, and so much more.
In this episode, we discuss:
* [2:08] How Mairin started her business
* [6:48] Mairin’s thought process behind her decision
* [12:27] Common legal pitfalls new business owners experience
* [18:53] Must haves in your legal contracts
* [22:58] How to make sure your contracts and website policies are legally sound
* [25:35] 3 n…
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Jan 11, 2023
21. Maximize Your Paid Ad Conversions with Jordan Rothwell Perry
In today’s episode, we are joined by Jordan Rothwell Perry. Jordan is a marketing expert and the founder of LAUNCH by JR, a paid advertising agency focused on lead generation through list building, resulting in more leads and increased sales.
She thrives while helping women scale their businesses through taking paid digital off of their plate. She founded her company in 2020, but has been in marketing for over a decade, working for Chick-fil-A, one of Johns Hopkins Medicine's Children's hospitals, and a national nonprofit with over 1.7 million combined followers on all of their platforms.
Tune in as we dive into all things paid ads including how to prep your account for running ads, what retargeting is and how you can use it, and so much more.
In this episode, we discuss:
* [2:06] How Jordan started her business
* [5:05] How to prep your accounts for running ads
* [6:15] What a pixel is
* [7:32] What retargeting is and how you can use it in your business
* [8:37] How to…
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Jan 4, 2023
20. Take Your Brand to the Next Level in 2023 with Ninety Five Media
Ready to take your brand to the next level in 2023? We’re breaking down the five marketing phases and what you should be investing in at each level.
In this episode, we discuss:
* [3:20] The five marketing phases of business
* [4:27] Phase #1: Beginning Phase
* [8:03] Phase #2: Building Phase
* [10:12] Phase #3: Growing Phase
* [13:37] Phase #4: Scaling Phase
* [16:08] Phase #5: Established Phase
Resources Mentioned:
Private Mentorship
Strategy Intensive
Social Media Management
Connect with Ninety Five Media:
Website
Instagram
Join us inside Master Your Marketing
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Dec 28, 2022
19. 10 Lessons I’ve Learned as an Entrepreneur
Today is our first solo episode of the season and we’re diving into 10 lessons that I have learned in my past two years of full time entrepreneurship.
So grab a cup of coffee and let’s dig in!
In this episode, we discuss:
* [6:20] Lesson #1: You don’t need to have it all figured out
* [8:26] Lesson #2: You cannot do it alone
* [11:42] Lesson #3: Don’t invest just because everyone says you should
* [14:03] Lesson #4: Button up your contracts with a lawyer
* [16:52] Lesson #5: Systems will be your best friend
* [20:59] Lesson #6: Your role should change
* [25:00] Lesson #7: Get your team invested in your vision for your brand
* [27:55] Lesson #8: Entrepreneurship is a roller coaster
* [30:49] Lesson #9: Have a greater mission than money
* [33:11] Lesson #10: Celebrate your small wins
Connect with Ninety Five Media:
Website
Instagram
Join us inside Master Your Marketing
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Dec 21, 2022
18. Elevating Your Client Experience with Stephanie Inghram
In today’s episode, we are joined by Stephanie Inghram. Stephanie is the owner of SAI Virtual Solutions, a Certified Dubsado Specialist, and Client Experience Expert. Prior to becoming a Dubsado specialist, she was an award winning senior certified wedding planner and International Director of The Bridal Society running a six figure firm solo.
She took the frustrations of doing everything herself and manually from the wedding world and built the business she has today with a mission to help a variety of industries add next level automation and client experience to their business so that they can book more, make more, and work less.
Tune in as we dive in to all things Dubsado, client experience, and workflows.
In this episode, we discuss:
* [2:03] How Stephanie went from wedding planner to Certified Dubsado Specialist
* [3:52] What Dubsado is and who it is for
* [7:21] When should we implement a tool like Dubsado in our business
* [10:39] Most common workflows you should s…
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Dec 14, 2022
17. How to Push Past Your Upper Limits with Abigail Holland
In today’s episode, we are joined by Abigail Holland. Abigail is a business and life coach who is obsessed with the idea that business and marketing should be easy and breezy. Over the last few years, she's worked with entrepreneurs from every niche to teach them how to build a business that lights them up regardless of what the rules are. She helps her clients stop people pleasing and overthinking, release shame, and show up as the most authentic versions of themselves both online and offline.
Tune in as we dive in to all things sales processes, upper limits, and doing business your way.
In this episode, we discuss:
* [1:57] How Abigail started her business
* [4:36] How Abigail has pivoted over the years
* [6:24] The importance of showing up confidently
* [7:27] Embracing “fake it ‘til you make it”
* [10:18] The biggest challenge Abigail’s clients face before working with her
* [15:30] The differences between the selling process to males vs. females
* [16:01…
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Dec 7, 2022
16. How to Optimize Your Website for SEO with Kim Fischer
In today’s episode, we are joined by Kim Fischer. Kim is the CEO/Founder of 13 Emeralds Marketing. They help businesses gain new leads in their sleep by optimizing their website and content for SEO. SEO is so much more than coding and keywords, so the team at 13 Emeralds Marketing works to help you build quality traffic, authority, and a resource bank for your audience.
Tune in as we dive into all things SEO including the difference between SEO and content marketing, how to get started with SEO, and so much more.
In this episode, we discuss:
* [3:08] How Kim got started working in SEO
* [5:36] Kim’s experience working in a male dominated industry
* [7:43] How Kim helps her clients build a community through SEO
* [9:11] The difference between SEO and content marketing
* [10:36] Kim’s opinion on if SEO or social media marketing should be prioritized first
* [12:00] What you need to have in place to get started with SEO
* [13:37] How to actually get started with SEO…
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Nov 30, 2022
15. Using Conversion Copy to Attract Your Dream Clients with Holly Murray
In today’s episode, we are joined by Holly Murray. Holly is a certified conversion copywriter who helps successful women create elevated high converting copy that truly reflects their brand's heart, mind and mission. As a former counselor and coach, Holly has logged 1000s of hours face to face with women, which means when she writes for you, she brings over a decade of deep dive market research. She approaches copy with a blend of creativity and strategy to help you see the results you desire.
Tune in as we dive deep into conversion copywriting, brand messaging, and so much more.
In this episode, we discuss:
* [2:22] What Holly enjoys most about her business
* [4:05] How a copywriter can help you elevate your brand
* [7:28] How Emma and Holly originally connected
* [8:29] Why it’s so important to attend both virtual and in person events
* [14:39] What conversion copy is and why it’s important for businesses
* [18:40] Holly’s best advice to stop playing small and…
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Nov 23, 2022
14. Navigating Video Content in 2023 with Megan Taber
In today’s episode, we are joined by Megan Taber, founder of MET Media. They are a social media management company that specializes in video content. In late 2020, Megan graduated with an acting degree while the entertainment industry was at a standstill. Megan always had a knack for social media, so she decided to take a leap of faith and start offering social media management services to businesses in desperate need during the pandemic. Today, her 15 years of experience in the entertainment industry, combined with her marketing expertise serve as a unique background in the creative and video marketing that she and her team offer her clients around the globe.
In this episode, we discuss:
* [2:08] How Megan got started in the online space
* [3:37] Megan’s experience with starting her own agency
* [7:36] Why MET Media specializes in video content
* [8:29] The importance of video content
* [9:10] Why we have seen a shift to more video content
* [12:54] Megan’s be…
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Nov 16, 2022
13. Navigating the Customer Journey and Funnels with Rogé Galmish
Welcome back to The Stop Scrolling, Start Scaling Podcast! Today, we are joined by Rogé Galmish, a funnel expert and the founder of Funelle LLC, a Kajabi-based funnel-building firm. She helps her clients identify the most effective method to niche down, package up their services and convert their audience into paying clients. Rogé was born in Champaign, Illinois, and moved to Germany when she was five.
Our guest Rogé began working as a visual merchandiser, where she started her career as a marketing professional. As a result of her work experiences, she realized that marketing was what she was passionate about. She is now on a mission to assist other female entrepreneurs in developing their companies and living on their terms.
Today’s episode discusses the basics of a converting funnel, what part the funnel plays in the customer journey, different types of funnels and automation, platform recommendations, and tips to prepare for the holidays and new year.
In this episode, we di…
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Sep 21, 2022
12. Marketing Outside of Social Media
Social media marketing is a great way to promote your products or services, but it’s not the only way. The truth is, social media isn’t always the end all be all closer when someone is looking to purchase from you. Social media is now used as a search engine, so it’s absolutely vital to have a presence here. But you can’t forget about other marketing avenues as well.
There are many ways to increase your brand awareness, and ultimately your sales, via marketing. Just because we are a digital marketing agency doesn’t mean we advise our clients to ONLY market their brand on social media. Today we’re diving into just that with you! I’m sharing my top five tips to help you market your brand off of social media that will result in increased brand reach and profits.
In today’s episode, we cover:
* How your customer experience can set you apart from your competition [5:59]
* The impact of client gifting and when I like to send them [9:11]
* Different examples of cross-…
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Sep 14, 2022
11. Scalable Engagement Strategies
One of the biggest downfalls that brands experience through their digital marketing efforts on social media is a lack of engagement. In today’s episode, I’m breaking it all down so that you know why engagement is so important, the different types of engagement you need to have going at all times, and how it all comes together to get you results.
In this episode, you’ll learn about the two major types of engagement, different strategies for each type, and why these two types of engagement go hand in hand. Finally, I share the importance of having a deep understanding of your brand voice, especially if you plan on hiring someone to manage your engagement for you. You’ll also get the answer to a question I get frequently which is - “how often should I be engaging??”
If you’re tired of low engagement and you’re ready to change that, this episode is for you!
In this episode we cover:
* Why a lack of engagement is the number one downfall that brands experience
* How e…
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Sep 7, 2022
10. The Importance of Growing Your Email List
In previous episodes of this podcast, you have heard me talk all about social media marketing. Today, however, I’m turning the tables and we’re talking about all things email marketing. Because while email marketing is different, it’s more connected than you may think to your social media marketing. At the end of the day, the audience you’re building on social media is on borrowed land - and your email list is the only audience you truly own. This is major!
During this episode, I share how to get started building an email list and the regulations behind it, some of my favorite email marketing platforms, and my top 3 tips on how to grow your email list once you’ve gotten started.
In this episode we cover:
* Where to start when it comes to building an email list [3:41]
* Deciding on the platform you want to use and the different options [7:11]
* The most important stat to focus on [13:25]
* The 3 steps to growing your email list [19:01]
Ready to get started with ema…
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Aug 31, 2022
9. Inclusive Selling on Social Media - with Team 95
In today’s episode, I am joined by my incredibly talented Team 95 members Marion and Sarah. In this team conversation episode, we're diving into all things inclusive selling. It’s one thing to strategically position your offers on social, but that’s not enough in today’s world. Inclusivity, diversity, and representation matter more than you may think they do in your content.
During this episode, we’re also discussing how audiences want to consume content, what actions they may take after scrolling online, and why you need to curate content individually for your Instagram and TikTok feeds. You’re going to walk away with your wheels turning with new ideas about UGC content and how to integrate more diversity into your posts.
In this episode we cover:
* Trends amongst content-related purchases [1:56]
* Your content should not be the same as everyone else [10:17]
* What is User Generated Content (UGC) and what does that mean for businesses? [14:43]
* What about the r…
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Aug 24, 2022
8. 3 Facts To Know About IG Reels
Today we are covering everything you need to know about Instagram Reels! Last episode we talked about TikTok and how to leverage video content there to grow your brand, but this episode focuses entirely on why you shouldn’t be sleeping on Instagram Reels.
During the episode, I share why Instagram Reels are not only important to building your brand on social media, but the factors you should also consider when creating them. I discuss what type of content you should be creating, how often you should be posting Reels videos, and how to integrate them successfully into your overall Instagram strategy.
In this episode we cover:
* Why Reels are a tool for exposure vs conversion [3:09]
* The purpose of Reels in your overall Instagram strategy [4:28]
* Should you be only posting Reels? [6:26]
* The difference between trending and original audio, and which you should use [7:57]
* Are captions important when posting Reels? [10:22]
Connect with us:
Join our FREE course, Master Y…
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Aug 17, 2022
7. Should You Be On TikTok?
Today we are covering a topic that we actually haven't touched on yet, which is TikTok. This is a platform that has really changed the landscape of digital content and how we consume both video and photo content over the past two years since it rose to popularity.
During the episode, I share the reasons why you need to be on TikTok. I talk about the impact it has had on the online space, whether being on the app is a good idea for your brand, and tips for what to do if you do choose to move your business on to TikTok.
In this episode we cover:
* Should you be on TikTok? [2:13]
* Creating a 90 day timeline to test it out [5:26]
* Determine your bandwidth for content creation [10:08]
* Batching content for TikTok [12:39]
* Content bucket examples[17:53]
* Final thoughts on using TikTok [23:44]
Connect with us:
Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym
Instagram: https://www.instagram.com/ninety.five.media/
Website: https://…
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Aug 10, 2022
6. Vanity vs Conversion Metrics on Instagram
In today’s episode, I’m discussing the difference between vanity metrics versus conversion metrics and which ones you should be focusing on. This is an incredibly important point that many business owners and marketers don’t talk about enough.
You’ll learn why the numbers you’re focused on Instagram (followers and likes) don’t equate to the number of sales you can make. Then we’ll cover the differences between vanity metrics and conversion metrics so that you can better understand their different levels of importance. Finally, we take a look at driving conversion metrics and why certain conversion metrics (like your DM conversations) are so important.
If you feel like you’re constantly running into a wall on Instagram, feeling frustrated with the numbers you aren’t seeing, then this episode is for you. Tune in and take notes as you prepare to shift your mindset around your content and analytics.
Time stamps:
* Why your follower count doesn’t equal the number o…
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Aug 3, 2022
5. Content that converts - with Team 95
On today’s episode I am joined by our team members Paris and Carley! They are both Account Managers on our team and absolutely amazing at what they do. You are going to love hearing their insight into what works and what doesn’t when it comes to strategic content creation.
During the episode, we discuss their approach to content creation as skilled Account Managers, what metrics we like to look at for conversion, how to respond to world events on social media while maintaining a flexible approach to content creation, and what they’ve enjoyed creating so far!
In this episode we cover:
* Meet the team! [2:03]
* Ninety Five Media’s approach to content creation [4:27]
* Systems we have in place to help us create content [13:58]
* Having a flexible approach to content creation and listening to what the audience wants [27:31]
* Using data to understand your audience and create content that converts [34:37]
* What we’ve enjoyed creating lately [40:52]
Connect with us…
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Jul 27, 2022
4. How to Batch an Entire Month of Content
Today's topic is truly one of the most requested and confusing aspects of digital marketing. It's something that comes up so frequently in our DMs + comments, and honestly, with every client we work with! I know a lot of us struggle with how to successfully batch create content in order to save HOURS each week. So today, we’re going to cover how to do just that!
During the episode, I share how to properly map out an entire month’s worth of content. Yes, you read that right, 30 days worth of content in one go. Totally life changing! I talk about the importance of efficiency in digital marketing, determining your posting schedule, and why engagement matters.
In this episode we cover:
* Struggles of small businesses and digital marketing [2:24]
* Look at your content from a wider lens [4:08]
* Posting schedules and mapping ideas [7:13]
* The success of having a weekly schedule [11:20]
* Engagement is crucial to really connecting with your audience [15:44]
Connect with us…
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Jul 18, 2022
3. Dispelling the myth that you can “do it all”
If you are in the position where you're on the fence about outsourcing, or you know that you want to but you're struggling to find the right person, this episode is for you!
During the episode, I share how to get started with outsourcing your digital marketing. I talk about why you can’t (nor should you) do it all, the different types of personas who need to outsource their tasks and why finding your zone of genius is so important.
In this episode we cover:
* Stop believing this myth! [1:28]
* These are the personas that need to outsource their tasks [3:10]
* Digital marketing should be outsourced [6:16]
* What you should be doing when it comes to content creation [10:00]
* Outsourcing and finding your zone of genius is a game changer [14:00]
Connect with us:
Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym
Instagram: https://www.instagram.com/ninety.five.media/
Website: https://ninetyfivemedia.co
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Jul 18, 2022
2. The Ninety Five Media Method
Whether you are someone who is looking to hire a social media manager, you're a social media manager yourself or maybe you’re interested in DIY-ing it, today's episode is literally pulling back the curtain on exactly how we do what we do as a social media management agency.
During this episode, I share why the key to success is developing proper frameworks and processes, my agency’s method when it comes to social media management and examples to help showcase the different approaches we use to help our clients achieve digital marketing success.
In this episode we cover:
* Frameworks and processes take time to develop [1:37]
* The Ninety Five Media Method [4:18]
* Real life example: Building up influencer marketing [9:19]
* It’s all about the data! [14:04]
Connect with us:
Join our FREE course, Master Your Marketing: https://ninety-five-media.mykajabi.com/mym
Instagram: https://www.instagram.com/ninety.five.media/
Website: https://ninetyfivemedia.co/
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Jul 18, 2022
1. Introducing Ninety Five Media: our story
Welcome to the Stop Scrolling Start Scaling Podcast. I'm your host, Emma, the founder and CEO of Ninety Five Media. I am on a mission to show you that social media marketing can be fun, rather than frustrating, and that you aren't alone in figuring out this crazy world of social media algorithms.
In the first episode, I share what to expect when it comes to the podcast, who Ninety Five Media really is and really how to best implement tools to maximize your presence on social media. My team and I are passionate about social media marketing and management, and we understand how overwhelming it can be at times. During this episode I explain why social media management should be a done for you service, how I founded my company and overcoming challenges to follow my dreams.
In this episode we cover:
* Who is Ninety Five Media? [3:39]
* The journey to building our brand [8:45]
* Falling in love with digital marketing [13:06]
* The pandemic was the best thing that could happen for…
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