This week, in my conversations with clients and women inside my VIP email community, there was one major dilemma I heard about over and over: making returns.
Yuck! I agree, this is the biggest downside to shopping online. A lot of times, you end up with pieces that don’t work for one reason or another. And even though a lot of companies are offering free returns, it still costs you precious time! You have to go through the trouble of boxing it up, driving it to the post office, and then waiting –sometimes not so patiently– to get your money back. It’s a big deterrent.
If this is something you struggle with, you’re not alone. According to a report conducted by the National Retail Federation, returns account for $816 billion in lost sales across the U.S. retail marketplace. That’s roughly 17% of total sales. And remember, that’s just in the United States! I heard from a few women this past week that they live in other countries where store options are limited and it’s really difficult to make returns. In fact, in some countries, like Switzerland, you also have to pay taxes and customs on imported items, like clothing. So it’s incredibly important to make better buying decisions when you’re shopping online!
No matter where you live, making returns is frustrating, time-consuming, negatively impacts the environment, can create feelings of returner’s guilt (yes, that’s a thing and some people never make returns just because they feel too badly to do so!), and they can come with a financial cost. So let’s pow-wow on a few ways you can shop smarter and avoid buyer’s remorse altogether. I want to help you cut down on the number of returns you have to make and find greater satisfaction with your online orders. This is 100% possible and inside today’s episode, I’ll tell you how.
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