In this limited series from UserGems, Krysten Conner sits down with revenue practitioners to unearth new data about the value of past customers to future revenue.

Trinity Nguyen, VP of Marketing at UserGems, joins this episode to dig into the question: "Our customers love us. Won't they come back on their own anyway?"

They cover:

• how many past champions don't come back on their own
• the percentage of pipeline generated by "Forgotten Gems"
• how sellers can embrace FOMO (fear of missed opportunities) to hit quota

Follow along wherever you listen to podcasts!

For the video version of this podcast, watch on Youtube: https://youtu.be/Gs6MZ76m5yY