In this limited series from UserGems, Krysten Conner sits down with revenue practitioners to unearth new data about the value of past customers to future revenue.

Caroline Pegram, Account Executive at UserGems, joins this episode to dig into the question: "How important is it to multi-thread deals?"

They cover:

• de-risking deals with multi-threading
• strengthening win rates by including champions
• best practices for multi-threading the right way

Follow along wherever you listen to podcasts!

For the video version of this podcast, watch on Youtube: https://youtu.be/uxW-5hUzv4k