“There's nothing in marketing that you should do to check a box. It's either you're doing something because it's going to make an impact, or get outta here.”
Chris Walker, CEO of Refine Labs, is obsessed with demand generation marketing and believes it’s the number one way to drive business today. But too many companies get it wrong and treat marketing as a support role to sales rather than using it as an offense. Listen to Chris’s conversation with Trinity to understand how investing in marketing can help companies capitalize on revenue and valuable growth opportunities.