19. The First 100 Days of Switching from Sales to Marketing with Nicole Penland, Reciprocity Inc.
Play • 18 min

Career paths are rarely straight lines. But, when is it the right time to leave your decade-long career in sales?

Nicole Penland recently joined Reciprocity Inc. as the Director of Demand Generation a few years after making the jump from sales to marketing. She joins us to discuss how her sales experience helped her create revenue-generating programs and how one book set her on the right path for her first 100 days at Reciprocity.

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