37: Bees, Trees and the Waggle Dance - Open Innovation in Action
Play • 44 min

In this episode of How The Future Works, Eleanor and Barry are joined by Tanveer Mohammed UST UK’s head of Innovation.  They discuss how the open innovation model enables UST to collaborate with employees, customers and targeted groups of external experts who can all contribute to solving challenges on behalf of UST’s clients.  They discuss how UST is using open innovation to solve problems related to fraud associated with deep fakes and malicious use of AI, as well as a range of diverse client challenges.

The team also discuss their plans for The Great North Run, the new PM and Tanveer’s 5x10 round

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