Life Accelerated
Life Accelerated
Aug 3, 2022
Balancing the human & the machine to improve customer experience with Protective’s COO
Play • 24 min

“Software is eating the world,” Marc Andreesen claimed in 2011. He was right.

Technology is intertwined in nearly every facet of life insurance today. But Protective’s COO Cissy Williams takes a different perspective: We can’t forget about the human element.

In her many experiences in stay-at-home motherhood and various professional roles throughout the industry, she’s learned that empathy is most important in creating products and services that people actually want and use. In this episode, you’ll learn how to balance the human and tech elements to improve both the employee and customer experience.

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